Thursday, 16 January 2014

Roland Connect -> Aira

So several days pass and Roland's countdown on Roland Connect finishes and reveals some of their new hardware. Nothing too special so far: BOSS guitar pedals, a few new pianos and analogue modelling synthesiser workstations. So far, so Roland.

However, come to the bottom of the page and there's a curious logo, which brings you back to Roland's site called Aira, with a teaser video about the genesis of the TR-808 drum machine and suddenly a follow up with a mere glimpse of a new machine.

Could it be that Roland have finally woken up to the fact that Korg have been eating their lunch and dinner for so long? According to The Verge, who have an excellent preview photo of the new unit (not sure about the green on black colour scheme!), this is looking to be the successor to the now legendary drum machine and is a real treat to see ahead of NAMM 2014.

Roland are back in the game!

Sources:
http://www.roland.co.uk/aira/
http://www.theverge.com/2014/1/15/5312532/roland-teases-aira-tr-808-evolution